Drive 2X More Qualified Leads & 62.8% More Sales with Google SEM
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Google Search Engine Marketing
You may have heard of Google SEM and wondered how it works, or perhaps this is your first time hearing about it. Either way the video in the following section simplifies what Google SEM is to give you a basic understanding of how it works and how powerful it can be for your business.
Why You Should Switch to Google SEM
Show Up at the Top of Google Search Results for the Products & Services You Offer, Instantly.
The top 5 Google search results generate over 67% of user traffic. It has become mandatory to be at the top of Google search results just for the chance to compete for user attention.
Google SEM helps your website reach the top immediately without having to wait 8 -12 months for unguaranteed results.
Generate More Qualified Leads and Potential Customers with High Purchase Intent.
Google Search is the leading platform for users in the mindset of purchasing goods and services.
Take advantage of Google SEM’s exclusive ability to target purchasing users and generate more qualified leads for your business.
Target Your Audience, Reach New Audience.
Gain Massive Competitive Advantage.
Utilize Google’s advanced deep learning algorithms to create sophisticated and flexible targeting strategies based on user demographic, behaviour, intent, geography, and household income.
Target your ideal audience, and reach new audiences from different markets who may be interested in your products and services. Dominate your market and gain insights into untapped opportunities at the same time.
Pay per Click.
You only pay when users click on your ads.
Each cent contributes to bringing in more sales, while also giving insights into which of your product or service is the most popular.
The Caveat
Google SEM is one of, if not the best bottom-of-funnel marketing strategy. No other strategy works as effectively as Google SEM when it comes to targeting the right audience who are more than willing to pay for your services., which is why it is a strategy exclusive to some businesses only.
There is a misconception that it is a “magic pill” strategy that will solve all your issues. Unfortunately, Google SEM will not work effectively if there are underlying issues at hand. Most businesses are simply not ready yet, but they will try to “force it” and use Google SEM. Mix in with a “digital marketing agency” who do not know what they are doing, and it’s the perfect recipe for disaster.
Google SEM is an incredibly effective strategy and can definitely boost your sales exponentially only if your business fits the criteria.
You will need the following for Google SEM to be effective:
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Google SEM will drive more user traffic to your website. You will need to have an optimized website or landing page to capture leads and checkouts. No matter how good the ads are, users will click off a poor and slow website. Therefore it is advisable to have an optimized website or landing page first before proceeding.
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Once you have captured the leads, it is crucial to have an effective sales system to close the deal. After all, we use different marketing strategies to get to this stage. This is when you turn leads into sales and will determine the profitability of the Google SEM campaign.
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Firstly you will need room for more projects and clients, or supply of inventories for Ecommerce to avoid supply bottlenecks. You will need room to match the demand brought by Google SEM.
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Higher quality leads will cost more., and you will be competing against other businesses for users who are mostly ready to purchase. Google SEM uses an auctioning and bidding system therefore a sufficient amount of ad budget is required for an effective campaign. This level of budget will depend on the level of competition, which is different for each industry.
Unsure if your business qualifies for Google SEM? Book a free 30 minute consultation call with us to determine your business’s eligibility for Google SEM and how we can help your business meet those criteria.
Learn It Yourself
There are multiple free resources in the internet that are great and can help you get started with Google SEM and apply the strategies to your business. We have also curated the most important information to help you get started. Our team of experts with over a decade of experience personally wrote the content themselves, so you will learn from the best. Some of the tips you will find there are incredibly useful and will not find anywhere else. Browse our free resources and get started today.
Work with an Agency
Besides the steep learning curve, it will take some time to learn and do Google SEM properly. You could end up wasting a lot of resources in the beginning, therefore it could be worthwhile working with a dedicated agency.
As unfortunate as it sounds, most large digital marketing agencies out there include Google SEM or PPC as one of the services they offer, along with other services such as website design. However, it always becomes apparent that they are no expert at Google SEM, and by then it is usually too late.
This makes it crucial to work with the right agency that understands your needs and actually know what they are doing.
10+ Years of Google SEM Experience and Knowledge Built Upon Thousands of A/B Experiments and Trial & Errors - Available under our Free Resources.
Or…
Skip the Learning Curve and Work with Us.
#1 Google SEM Specialist Agency in Asia
#1 Google SEM Specialist Agency in Asia
The Google SEM Agency
We initially started Clicks Media as a digital marketing agency that offered broad digital marketing services, with Google SEM being one of them. Over the years, we found that despite being the less popular strategy, Google SEM consistently delivered the best results for our clients across different industries, and our clients loved it. Since then we have concentrated all our focus into honing our expertise in the field of Google SEM, and becoming the premier Google SEM specialist agency in Asia. A common concern we get is about our limitation as we only offer Google SEM services, and to which we always give the same reply:
“If you’re a small to medium business, chances are you will not have the budget for discovery and social media ads, you need to maximize returns from your marketing efforts by targeting qualified leads and generating sales. If you’re a larger business, while branding and discoverability become more relevant, conversion is still your main objective. You would still need a bottom-of-funnel strategy.”
We’re Obsessed with Becoming the Google SEM Agency.
As Featured In Semrush
We’re Built Different.
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Elite Team
Work alongside experts with over 10 years of experience. Our team of experienced Google SEM Specialists, Copyrwriters, and Analysts will ensure your campaigns’ success from the backend.
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Result Oriented
Unlike most “data-driven” agencies, we do not waste precious time and budget on vanity metrics. We set clear goals and target KPIs that reflect your business objectives. We actually achieve them too.
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Straightforward
We share all relevant information to you. No misleading and unnecessary information that create confusion and misinformed judgement on your part. You will be a part of your business’s journey to success.
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Experience
Having worked with hundreds of clients with budget levels ranging from $2000 to $20,0000 a month across multiple industries, we have insights to the best practices and strategies to maximize your budget.
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Done For You
Take a hands-off role in the process and let us handle the tasks. Focus all your attention on the key operations of your business while we work on the backend, as we watch your business transform together.
Not Even Close.
Client Success Rate
(As of Q1 Start, 2024)
70.2% of our service based clients we have worked with have experienced an increase in monthly qualified leads by at least 75% in the span of 3 months.
In the Ecommerce side, more than half of our clients have seen an increase in their monthly sales by at least 50%. We have also helped a client scale their business from a 3X ROAS to a 12X ROAS, by optimizing their Google SEM campaign.
Increases in Qualified Leads
“We were actually skeptical at first, we needed an experienced agency who could maximize our larger ad budgets, and deliver results. We decided to work with Clicks Media based on their portfolio and long story short, we were able to hit this year’s target sales volume by the end of Q2. We have an amazing team, but I can’t say for sure we would have achieved those results without them.”
Denis Ty
Chief Marketing Officer (CMO) at
The Modern Room
“Nothing but good things to say about them. Only agency so far I’ve worked with that puts as much effort as I do into my company. ”
“Very pleasant experience working with the Clicks Media team. We have been working with them for 4 years now, they consistently perform up to our standards and deliver great results.”
“Had several past experiences with agencies that offered all sorts of services which did not help... With no prior experience using Google SEM, we entrusted Clicks Media to help us get more buyer leads. In the span of 3 months, we quadrupled our prospects and sold 20 property listings.”
Get Started with Google SEM, Risk-Free.
It has come to our awareness that most “All in One” Digital Marketing Services are unable to deliver results, creating distrust and the shady reputation of the Digital Marketing space.
We take pride in our ability to deliver unparalleled results and we genuinely believe that we offer the best Google SEM services which is why we are offering Unlimited Guarantee for the first 90 days. In the very unlikely event that you are unsatisfied with our performance after the first 90 days, you are eligible for a full refund of the total agency fee.
That is how confident we are.
Special Shoutout to Our Affiliates
FAQs
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All service based businesses in any industry works well for Google SEM. Industries with a high average order value and high CLTV generate the most returns from Google SEM. Established Ecommerce brands with repeat customers are also eligible for Google SEM. You may view our case studies to see some of the industries we have worked with.
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Each industry has different levels of competition which will affect Cost per Click (CPC). Those from less competitive industries can get away with a lower ad budget. We generally recommend at least ~3000 USD per month of ad budget to sustain an effective campaign.
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Our team gives their 200% for each task right from day 1. Most agencies who offer “free trial” only manage the campaign twice. The first time at the start of the free trial, the second time at the end of the trial. We don’t do that.
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We operate in the Asia Pacific, however we also work with some clients from Europe.
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There is a one time set up fee which depends on the size of the project. For the monthly agency fee, we use a tiered pricing model, where we charge a percentage of the ad budget based on the amount of budget.
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We first hop into a call to see if Google SEM is suitable and appropriate for your business. Then we will discuss how Google SEM could work for you and set up your business’ target KPIs. Afterwards we will set up your accounts and campaign.